Development of Product Demo Site “CASH” on WordPress

Leveraging WordPress for creating an offline demo tool for one of its product “CASH” for training the sales team and used by the sales to make customer demos

Project Background

Design and development of a web browser based offline demo for one of its sales products called “CASH”

The Client

A Multinational European Bank Headquartered in United Kingdom with its regional headquarter in Singapore. The bank offers international banking services, working across some of the world’s most dynamic markets including Asia, Africa and the Middle East. The bank is the one of the oldest in continuous operation in Singapore. The bank is a Qualified Full Bank (QFB), being one of the first foreign bank to qualify for the licence. The bank incorporated in Singapore to handle Consumer Banking retail and SME banking business. It currently operates a network of 19 branches, 7 Priority Banking centres island-wide.

The Task

Create a multilingual web browser-based product demo tool for one of its product call “Cash” to support the sales team.

What did we do?

A demo tool was created on WordPress for the bank’s sales team to assist them in promoting and selling the bank’s various product(s) across the Asian region. The demo was designed and developed fully in a cost-effective offshore delivery model.

The demo was further developed in such a manner that it was also made available for the bank’s sales teams in a full offline availability, i.e. access to the demo tool from mobile devices even in the absence of internet connectivity.

A functionality to sync data was provided for the demo tool whenever the device reached internet connectivity zones for auto-sync.


The project was successfully delivered without even a single escalation within 7 months. The 19 customer journeys were covered with over 100 offline forms with medium to high complexity for the product “CASH”

Technologies/Solutions Used

WordPress, PHP, HTML, CSS, Docker, JSON, jQuery, MySQL, IndexedDB, Dexie.js

About DBP

Digital Business People Pte. Ltd. is a technology outsourcing firm helping brands and businesses’ digital transformation with a key focus on omni-channel customer experience and engagement management. Founded in 2018, the company is headquartered in Singapore and has its offshore development centres in India. DBP offers a wide spectrum of solutions that include Customer Communication Management (CCM), Web Content Management (WCMS), Campaign Management, BI & Analytics, Robotic Process Automation, CRM, Application Development and Managed Services, Cloud Deployment and Management Services amongst others. The company believes that both internal and external customers connect, through future ready technology solutions are a critical component of any business. DBP’s services and partnerships are centred around this philosophy. The company has strong partnerships with some leading global companies namely SAP, Quadient, Adobe, Intense Technologies, XpertDoc, Objectif Lune, Sisense, and Dimensional Insight amongst others. DBP has been listed amongst the Top 20 salesforce consultants in Singapore and is also a member of Singapore Fintech Association. Visit for more information.

About WordPress

WordPress is an application programming interface. Since it is an open-source content management system written in PHP and paired with a MySQL or MariaDB database, it offers a cost effective WCMS solution for our client partners. Features include a plugin architecture and a template system, referred to within WordPress as Themes. WordPress is one of the most popular content management system solutions in use by more than 60 million websites, including more than 33% of the top 10 million websites as of April 2019 according to a (Wikipedia) W3tech web technology survey.

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