B2B Mobile Application to Perform Retail Store Surveys

Empowered business users to perform surveys of their retail stores quickly and make timely corrections to improve merchandising with the help of a Mobile Application

Project Background

The client wanted a mobile app that could be used by their Retail Managers to capture a checklist of details on each store visit via survey details, pictures with comments as well as status of previous open tasks. The mobile application was developed for iOS and Android in English and Simplified Chinese languages to cater to both Southeast Asia as well as China markets.

The Client

The client is an American multinational footwear company with their regional headquarter in Singapore. The client is a world leader in innovative casual footwear for women, men and children. They offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Their footwear can be found across the globe and in more than 120 styles for men, women and children. With distinct collections, the client offers colourful, lightweight comfort for any occasion and every season.

The Task

The application empowered the retail organisation to visit store and have a checklist to review with store personnel. The mobile application includes survey questions that can be filled, and pictures of Visual merchandize, layouts that must be captured, commented and replied to.

What did we do?

The mobile application was developed for both most widely adopted operating systems iOS and Android and developed in both English and Simplified Chinese Languages to cater to various countries in Southeast Asia and China for the surveyor and store employees. It provides a web application for the Admin. Management staff could use either the mobile App or the Web Application.

The App allows the surveyor to conduct the evaluation at the store, providing score and actions against each item in the checklist. The surveyor would be able to take photographs using the phone camera against each action item.

The App also allows the user to select a store to view the action items and details.

Survey viewer has the ability to download the photographs attached to an individual evaluation using the web application. The management can also generate reports in PPT format directly from the application for submission to their management.


The project was successfully designed and developed over a period of 6 months. The App empowered the business users to convert the entire manual survey process to automated process to further improve the speed of survey, high efficiencies in moving from one step to the next to complete surveys. The report generation is also automated to save mush time for the entire business function and management reporting.

Technologies/Solutions Used

The mobile application was developed using Flutter, Python 3.6, HTML5, Angular 8.0, MS SQL Server. The web application was hosted in MS Azure Cloud while the mobile application is available at the Google Play Store and Apple App Store to authorised user only. As the App is available to client’s internal users inly, it is also integrated with their SSO for user authentication.

About DBP

Digital Business People Pte. Ltd. is a technology outsourcing firm helping brands and businesses’ digital transformation with a key focus on omni-channel customer experience and engagement management. Founded in 2018, the company is headquartered in Singapore and has its offshore development centres in India. DBP offers a wide spectrum of solutions that include Customer Communication Management (CCM), Web Content Management (WCMS), Campaign Management, BI & Analytics, Robotic Process Automation, CRM, Application Development and Managed Services, Cloud Deployment and Management Services amongst others. The company believes that both internal and external customers connect, through future ready technology solutions are a critical component of any business. DBP’s services and partnerships are centred around this philosophy. The company has strong partnerships with some leading global companies namely SAP, Quadient, Adobe, Intense Technologies, XpertDoc, Objectif Lune, Sisense, and Dimensional Insight amongst others. DBP has been listed amongst the Top 20 salesforce consultants in Singapore and is also a member of Singapore Fintech Association. Visit https://dbppl.com for more information.

What is iOS App?

iOS is an operating system owned by Apple. iOS application development is the process of making mobile applications for Apple devices like iPhone and iPad. The software is written in the Swift programming language or Objective-C and then deployed to the App Store for users to download.

What is Android?

Android App is a software designed to run on an Android device or emulator. The term also refers to an APK file which stands for Android package. The Android runs on Java.

Apps increase customer engagement. Businesses are using apps to improve their processes and increase the level of accessibility their customers have to them. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business.

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